Foto: Samuel Isaksson
Photo: Samuel Isaksson

When we get the chance to talk to someone, we can’t help but get a little bit excited. Whether it’s a band, new artist, or side project, it’s always interesting to pick someone’s brain about what they’re creating. Recently, we spoke to Swedish artist Alton Alvin, whose project FLAWS has seen a steady number of plays and interest start increasing even though he only has one proper single out there. We talked a little bit about that single (“Forget About Us”) and what it’s like coming up in the Scandinavian pop scene right now. He’s got a lot in the works, so expect the interest in his work to keep building.

So what’s the story behind FLAWS? How long have you been making your music, and is there a story behind how you chose the alter-ego FLAWS?

It’s actually a pretty long story. I’ve been writing songs the last maybe five years that just wouldn’t fit in any of the projects that I’ve been working on. So, FLAWS was needed. FLAWS is my creative playground.

When we were listening to “Forget About Us” we noticed your voice sounds very classically trained. Is that the case? If not, where does the power come from?

I’ve been studying music for years, and I’ve been taking a lot of voice lessons. But I’m not sure where the power comes from, “Forget About Us” is important to me, maybe that’s one reason.

The song seems to have influences from several genres. Is there a particular type of music that has influenced your style?

I’m influenced by a very wide variety of music; I’ve had so many different favorites, and I think that they all sum up to something that sounds like me.

How about the song writing process? Each line seems very intentional and carefully planned. Do you have a particular method to creating what you put on paper?

I don’t have certain tactics or formulas when writing. It’s nothing intellectual or intentional. It’s more that music runs out of me from time to time. For my coming single, for example, I wrote it and recorded the pre-production in maybe two hours. A combination called time and restlessness seems to be perfect for writing.

You mentioned that you’ve worked with the same producer as Futile. How has that relationship influenced or changed how your approach your music?

Working with György Barocsai is a true pleasure. He is a real genius and every decision he makes seems so natural and simple. György really takes the best out of my songs. He turns the productions that I’ve made into something that really seems to be complete pieces of music.

When it comes to music, Sweden is such a massive outlet for so many amazing acts. Do you think there’s something unique about the country that makes it possible for so many various artists to thrive in spite of a smaller population?

I think that we have time here – I think that time is an essential ingredient in a lot of music. You might need to write five bad songs to be able to write one good. And maybe fifty for one that is amazing. I think that Swedes have time to let music happen.

Gothenburg seems like a really rich environment for creative types, especially in the music sense. What’s the atmosphere like there for a new artist looking to come up through the scene there?

Indeed, there’s a lot of great music here. A lot of great people that do cool and weird stuff, and I really feel that there’s a welcoming atmosphere here where new bands and artists are able to get gigs and contacts. I’ve played with so many different projects here, and I feel like people really supports music.

When it comes to the community of fellow artists in your circle or area, who would you recommend us (and our readers) checking out?

For Gothenburg, there are so many great musicians and bands. But to mention two, I’d recommend Two Year Vacation; they just released a new fantastic single, “Telemark 2000.” And JUDITHS; they’re releasing their debut EP this spring.

As a new artist, how would you summarize your experience navigating everything from creating to promoting to performing live so far? Do you have any advice for fellow artists starting out, especially now with how important digital media is for getting your work out?

For me, it’s been a couple of interesting weeks since the first release. The song had been finished for a while, and I released it mostly to let my friends see what I was doing. But once it was out there, people started talking and reaching out to me. It’s exciting how music can spread in the most peculiar ways…

So, I guess my advice or idea is, just let your music go. Just put it out somewhere. People love your music.

Finally, what’s next? We know an EP is coming, but do you have a set date yet? How about touring or anything else you have going on?

Yes, we’re working on the EP, and I’m so, so excited about it. I’ve put a lot of time into writing and recording, and now when it starts to take form, I feel very positive about it. The next thing is a video though. It’s going to be released very soon, and tour dates are being booked as we speak. I’m very excited to announce the dates!