Our latest video of the week showcases a nice bit of world-building from LA director Young Replicant. The video for “Begin Again” is decidedly avante-garde, and set to the electro pop bounce of Canadian duo Purity Ring, there’s an unmistakably anachronistic quality to the overall piece that gives it just that little bit more of an edge.

The concept may at first seem a strange choice for the song, until you realise that it’s a story of renewal, rebirth and all the pain that such processes often entail. It’s a cleverly told, albeit macabre story, one that you won’t be forgetting in a while.
Dillon M. Banda