I don’t hesitate in saying that this may be the most powerfully effective music video I have seen in a long time, harkening back to an era when the likes of Michel Gondry and Spike Jonze held fort over the genre. With amazing choreography and a rock solid concept that explores the tragedy of racial and inner city violence through metaphor, “Never Catch Me”, by Flying Lotus featuring Kendrick Lamar, may be our video of the year, let alone video of the week. Directed by Hiro Murai (whom you may remember as the director of Shabazz Palaces’ ‘Cake’), “Never Catch Me” is no less than a work of art, with even the choice of a 4:3 aspect ratio adding to its sense of otherness. The song itself is characterised by a frenetic pace and delivery that give life to the visuals in a way not often seen, along with a pathos embodied by the concept itself, which sees 2 children dance out of their own funeral. This is one music video that simply has to be seen…not something you hear very often these days. MB